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Brand Bidding: When to Bid on Your Brand Name and Proven Ways to Optimize Your Ads
Brand bidding has become a standard in the Paid Search world. And every marketer either working in an agency or in-house will advocate for having

SaaS Pricing Models: A Detailed Guide to Types, Pros, and Cons
The correct SaaS pricing model is an important decision for a software-as-a-service company. It plays a major role in how well the company can bring

Multichannel Retailing: Be Where Your Customers Want You To Be
Multichannel retailing is a strategic way to sell goods and services which covers a variety of channels – digital and physical. This approach allows any

Multilingual Content Marketing: The Key To International Expansion
As companies move into international markets, they have the chance to reach vast, diverse customer bases. Still, content marketing becomes a more complicated prospect when

Cancellation Survey: A Key Tool to Improve Customer Retention
Customer retention is the key to profitably expanding your business. And this is particularly true for subscription-based models where the steady stream of income depends

How to Reduce Churn for Your SaaS Business and Increase Your Profits
Churn in the software as a service (SaaS) context refers to the percentage of customers who will cancel their subscription and stop using your tool.