Blog
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Customer Onboarding: The Key to Customer Success
Customer onboarding sits at the heart of the bowtie model. Once you have gotten the website visitors to sign up for your service, it is
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7 Essential Steps to Handle Unhappy Customers Effectively
Every business must learn the critical skill of dealing with unhappy customers. These scenarios can be high-stress but also high-reward. When customers express discontent, they
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How to hire a marketing agency
At some point in time, your business will grow enough to require specialized marketing help. And you might want to outsource some of the activities
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Black Friday marketing checklist
For e-commerce companies, Black Friday is one enormous opportunity. Consumers are primed to spend, and the sales game is all about using the right kinds
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What Is a T-Shaped Marketer?
For the past few years, the term ‘T-shaped marketer’ has been popularized and many marketers nowadays strive to become one. This is an awesome thing
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Google Ads auction insights – understanding the meaning behind the metrics
Google Ads auction insights offer a sneak peek into your ads’ competitiveness relative to your competitors. If you can read these metrics, you can gain