Blog
Driving Demand and Capturing Leads: Exploring the Options
Most businesses struggle to decide which route to go: demand generation or lead generation. But I think they are starting with the wrong question. A
Steps to Successfully Build a Micro SaaS Business
Building a micro SaaS business can sound easy because of its scale. But it is still a business and you must treat it as one.
Micro SaaS: The Power of Starting Small
Most entrepreneurs are thinking of how they can create the next big thing instead of creating a micro SaaS and scaling it. But creating a
Unlocking Success with Value-Based Bidding
Value-based bidding has changed the way advertisers are acquiring traffic. You don’t necessarily need to overly focus on the cost per click (CPC) or cost
Google Ads Algorithm: How Does the Bidding Algorithm Work?
Google’s bidding algorithm has developed and increased in complexity over the years. In the early 2000s, Google AdWords was powered by a ‘simple’ rule-based algorithm.
Optimizing Your Marketing Efforts: Why MER Matters More Than You Think
Sometimes it might feel like your marketing campaigns are firing on all cylinders, but sales still aren’t hitting the mark. This disconnect often happens because