Brand bidding has become a standard in the Paid Search world. And every marketer either working in an agency or in-house will advocate for having

The correct SaaS pricing model is an important decision for a software-as-a-service company. It plays a major role in how well the company can bring

Multichannel retailing is a strategic way to sell goods and services which covers a variety of channels – digital and physical. This approach allows any

As companies move into international markets, they have the chance to reach vast, diverse customer bases. Still, content marketing becomes a more complicated prospect when

Customer retention is the key to profitably expanding your business. And this is particularly true for subscription-based models where the steady stream of income depends

Churn in the software as a service (SaaS) context refers to the percentage of customers who will cancel their subscription and stop using your tool.