Gamification is the application of game mechanics to non-game contexts. And besides being used more and more in ecommerce, it is also used in other

In the Business-to-business (B2B) industry, especially in SaaS, customer loyalty is an important factor when it comes to growth. Nurturing B2B loyalty leads to longer

Digital Customer Success is the natural next step for companies that already have Customer Success teams. And while you’re already familiar with the concept of

In today’s business landscape, it is crucial to have a clearly defined go-to-market (GTM) strategy if you want to bring your product or service to

Nowadays, the competition in the ecommerce industry is brutal. And every business owner is looking into ways of increasing customer engagement and ramping up their

The product details page (PDP) sits at the center of the online shopping experience. Customers reach this page at the end of their shopping journey,