As companies move into international markets, they have the chance to reach vast, diverse customer bases. Still, content marketing becomes a more complicated prospect when

Customer retention is the key to profitably expanding your business. And this is particularly true for subscription-based models where the steady stream of income depends

Churn in the software as a service (SaaS) context refers to the percentage of customers who will cancel their subscription and stop using your tool.

Customer onboarding sits at the heart of the bowtie model. Once you have gotten the website visitors to sign up for your service, it is

Every business must learn the critical skill of dealing with unhappy customers. These scenarios can be high-stress but also high-reward. When customers express discontent, they

At some point in time, your business will grow enough to require specialized marketing help. And you might want to outsource some of the activities