For the past few years, the term ‘T-shaped marketer’ has been popularized and many marketers nowadays strive to become one. This is an awesome thing

Google Ads auction insights offer a sneak peek into your ads’ competitiveness relative to your competitors. If you can read these metrics, you can gain

With the rise of multichannel and omnichannel strategies, ecommerce chatbots have grown in popularity. And this was needed as the complexity of these strategies can

Selling on marketplaces has become a new standard for many businesses. And it makes sense. In the past decade, ecommerce sales worldwide have seen a

SaaS growth hacking: even though it may be perceived as a buzzword, I can assure you that it is much more than that. Unfortunately, the

User-generated content ads or UGC ads have exploded in popularity in the past years. And they did because they usually convert well. This approach takes