The correct SaaS pricing model is an important decision for a software-as-a-service company. It plays a major role in how well the company can bring

Multichannel retailing is a strategic way to sell goods and services which covers a variety of channels – digital and physical. This approach allows any

As companies move into international markets, they have the chance to reach vast, diverse customer bases. Still, content marketing becomes a more complicated prospect when

Customer retention is the key to profitably expanding your business. And this is particularly true for subscription-based models where the steady stream of income depends

Churn in the software as a service (SaaS) context refers to the percentage of customers who will cancel their subscription and stop using your tool.

Customer onboarding sits at the heart of the bowtie model. Once you have gotten the website visitors to sign up for your service, it is