Blog

How to Write a B2B Case Study That People Want to Read
B2B case studies, like a lot of other marketing materials, are all about storytelling. And when they’re done right, they can take your audience through

Why Every Online Store Needs a Product Feed Management Tool
Running an online store is hard. Your products? They’re lost in a sea of competitors. Shoppers only see them when your product data appears correctly

Bowtie Funnel: Mastering the Customer Journey
Many companies will state that the customer journey is an important part of their business. And that customer retention is one of their goals. However,

Community-Led Growth: Tips for SaaS Success
Community-led growth can be a key driver for sustainable growth for SaaS companies. This approach capitalizes on your user base’s conversations allowing you to use

Evidence-Based Tactics for Omnichannel Marketing Automation
Introduction Marketing teams today face a real problem: customers interact with brands across 10 and more channels, but most companies still run separate campaigns for

A Competitive Paid Search Audit Guide: Unlock Your Competitor’s Secrets
Are rising cost-per-clicks (CPCs) pressuring you? Do your competitors appear to own the search engine results page (SERP), making you question what they do differently?