Sometimes it might feel like your marketing campaigns are firing on all cylinders, but sales still aren’t hitting the mark. This disconnect often happens because traditional metrics like ROAS might not capture the full picture. That’s where the Marketing Efficiency Ratio (MER) comes in. MER goes beyond individual ad platform performance and provides an overview of…
If you struggle with writing good ad copy that attracts clicks, don’t worry. You’re not alone. Many marketers overlook this aspect of managing a Google Ads account. Why? Because it seems easy. And because there are hundreds of other things to think about that seem more impactful. But grabbing your audience’s attention in today’s fast-paced…
YouTube ads are a great way to increase your traffic and brand awareness, but they can be tricky to get right. That is because you have to take into account many more variables than you have with other types of Google ad formats. You must figure out what makes a good video ad for your…
After you are done with the basic feed optimization and you have all the product attributes sorted out, you can move to the next level. This requires you to look outside of the product feed, and look at the bigger picture. When you do this, you will find improvement points for your ecommerce business which…
After you become an established player in your local market, it may be time to expand your business internationally. There is a lot of information floating around the internet about selling internationally. Mostly, it is about how you can translate your shop with a plugin and start advertising. But this is an oversimplified way of…
Creating product feeds in Google Sheets or just using a simple product feed app is okay. But as your business grows this becomes unsustainable. And this might be a sign that you need a product feed management tool. At some point, you will find yourself spending too much time managing product data. And this comes…
When talking about your Google Ads account performance or optimizations, the first thing everyone should be thinking about is numbers. There are quite a few key performance indicators (KPIs), so knowing what to look at is important. Which are the most important Google Ads metrics? Well…it depends. Before you ask yourself which ones are the…
Product feeds have become the backbone of the online world. They are a must for any online shop which sells on marketplaces, any hotel or restaurant pushing their offers to third party platforms, or even HR agencies posting job openings on recruitment websites. So let’s see what exactly is a product feed, and how you…
Getting started with Google Ads nowadays can be overwhelming. For Google Ads beginners, all the small details and settings that you need to know to manage an account properly can make it seem impossible. However, I’ll break down the core concepts for you, explain how they evolved in time, and offer a crash course on…