As a SaaS marketer, you already know how challenging it might be to find the sweet spot of pay-per-click (PPC) advertising. However, the SaaS PPC landscape is also filled with opportunities. You just need to spot them. Because of the industry’s competitiveness, if you don’t have a good plan, every day will feel like a…
If you run an ecommerce business, you already know that scaling it can be rough and sometimes it feels almost impossible. However, there are some things you can do to make it easier for yourself and improve your ecommerce business’ profitability. You can think of growing an ecommerce business as a combination of two factors:…
When it comes to ecommerce conversion rates, there’s a big difference between product pages and landing pages. But the problem is not everyone knows the distinction between them. And this is why most ecommerce business owners are sending their traffic to their product pages. And this makes sense, right? Well…yes and no. It does make…
Struggling with B2B demand generation? You’re not alone. It’s a common challenge for businesses – it can be expensive, measuring results is tricky, and doing it well requires significant effort. But here’s the truth: effective demand generation is essential for scaling any B2B business. If your target audience doesn’t know you exist, they can’t possibly…
Most businesses struggle to decide which route to go: demand generation or lead generation. But I think they are starting with the wrong question. A better focus point would be ‘How can my businesses drive demand AND capture the leads’? If you attract people to your business without having the ability to convert them into…
Building a micro SaaS business can sound easy because of its scale. But it is still a business and you must treat it as one. Don’t just assume that because it is not a huge project it will be an easy way of making money. You still need to put in the work, do your…
Most entrepreneurs are thinking of how they can create the next big thing instead of creating a micro SaaS and scaling it. But creating a large-scale product that attracts a diverse user base is a very ambitious goal. And more often than not, they end up with no idea and could give up before even…
Value-based bidding has changed the way advertisers are acquiring traffic. You don’t necessarily need to overly focus on the cost per click (CPC) or cost per acquisition (CPA). While they are still important and can point you in the right direction, you have less control over them with automated bidding. When you focus on getting…
Google’s bidding algorithm has developed and increased in complexity over the years. In the early 2000s, Google AdWords was powered by a ‘simple’ rule-based algorithm. Nowadays, it is powered by machine learning and can take into account hundreds (if not thousands) of data points. People from all over the world use search engines to find…