After you become an established player in your local market, it may be time to expand your business internationally. There is a lot of information floating around the internet about selling internationally. Mostly, it is about how you can translate your shop with a plugin and start advertising. But this is an oversimplified way of…
Creating product feeds in Google Sheets or just using a simple product feed app is okay. But as your business grows this becomes unsustainable. And this might be a sign that you need a product feed management tool. At some point, you will find yourself spending too much time managing product data. And this comes…
When talking about your Google Ads account performance or optimizations, the first thing everyone should be thinking about is numbers. There are quite a few key performance indicators (KPIs), so knowing what to look at is important. Which are the most important Google Ads metrics? Well…it depends. Before you ask yourself which ones are the…
Product feeds have become the backbone of the online world. They are a must for any online shop which sells on marketplaces, any hotel or restaurant pushing their offers to third party platforms, or even HR agencies posting job openings on recruitment websites. So let’s see what exactly is a product feed, and how you…
Getting started with Google Ads nowadays can be overwhelming. For Google Ads beginners, all the small details and settings that you need to know to manage an account properly can make it seem impossible. However, I’ll break down the core concepts for you, explain how they evolved in time, and offer a crash course on…
In the past years, Google invested massively in its technology to help advertisers manage their ads more effectively. The responsive search ads format is the latest one that Google has launched and was an upgrade of previous versions of search ads. What are responsive ads? Google generates the Responsive search ads (RSA) from the headlines…
In today’s highly competitive digital landscape, establishing a strong online presence is crucial for ecommerce businesses. With millions of potential customers looking for products and services on Google, ecommerce businesses must have effective advertising strategies to stand out from the crowd. This is where a good Google Ads account setup comes into play. This is…