Selling on marketplaces has become a new standard for many businesses. And it makes sense. In the past decade, ecommerce sales worldwide have seen a steady increase of about 15% YoY and are projected to hit $8 trillion by 2027. Obviously, the socioeconomic issues we have seen in the early 2020s played a major factor…
SaaS growth hacking: even though it may be perceived as a buzzword, I can assure you that it is much more than that. Unfortunately, the term has been used so much in the marketing industry that it has lost its true meaning. Many LinkedIn posts from self-proclaimed thought leaders write about concepts such as scaling…
User-generated content ads or UGC ads have exploded in popularity in the past years. And they did because they usually convert well. This approach takes the authentic, approachable, and relatable user-generated content and transforms it into ads. By understanding what makes a good UGC ad, and what makes the audience tick, you can make your…
Consumers today have more options than ever when it comes to the channels they interact with in their buying journey. And this is great! But for businesses, this means extra work to make sure their customer experience is consistent across all touch points. This has led to the rise of two marketing strategies: multichannel and…
Email nurturing is a vital part of any inbound marketing strategy. It is the process of investing in building relationships with your customers for both B2B and B2C brands. This is also the glue for all your marketing channels because it enhances all your efforts across all the lifecycle stages in the bowtie funnel. However,…
Lifecycle marketing refers to guiding your potential customers through the customer journey stages. This means you are tailoring your communication channels to meet the customers at each stage of the buying process and ensure they have a smooth experience. This is not a new or revolutionary way of doing marketing, but I see a lot…
Lifecycle marketing is a marketing approach that focuses on building a relationship with your customers throughout their entire purchasing journey. It is a cyclical process that involves attracting potential customers, engaging with them, selling them the product or service you are offering, and making them reach the ‘wow moment’ so they become loyal customers. This…
Designing a killer SaaS landing page is as much an art as a science. Besides having to be aesthetically pleasing and balanced, it also must be informative and compelling enough to convert visitors into customers. However, a landing page is not a set-and-forget kind of thing. It is an ongoing project. You must continuously optimize…
B2B case studies, like a lot of other marketing materials, are all about storytelling. And when you do them right, they help you take your audience through a success story that resonates with them. In essence, your case studies should be relatable, combining evidence and social proof while showcasing why your services are a good…