User-generated content ads or UGC ads have exploded in popularity in the past years. And they did because they usually convert well. This approach takes the authentic, approachable, and relatable user-generated content and transforms it into ads. By understanding what makes a good UGC ad, and what makes the audience tick, you can make your…
Consumers today have more options than ever when it comes to the channels they interact with in their buying journey. And this is great! But for businesses, this means extra work to make sure their customer experience is consistent across all touch points. This has led to the rise of two marketing strategies: multichannel and…
Email nurturing is a vital part of any inbound marketing strategy. It is the process of investing in building relationships with your customers for both B2B and B2C brands. This is also the glue for all your marketing channels because it enhances all your efforts across all the lifecycle stages in the bowtie funnel. However,…
Lifecycle marketing refers to guiding your potential customers through the customer journey stages. This means you are tailoring your communication channels to meet the customers at each stage of the buying process and ensure they have a smooth experience. This is not a new or revolutionary way of doing marketing, but I see a lot…
Lifecycle marketing is a marketing approach that focuses on building a relationship with your customers throughout their entire purchasing journey. It is a cyclical process that involves attracting potential customers, engaging with them, selling them the product or service you are offering, and making them reach the ‘wow moment’ so they become loyal customers. This…
Designing a killer SaaS landing page is as much an art as a science. Besides having to be aesthetically pleasing and balanced, it also must be informative and compelling enough to convert visitors into customers. However, a landing page is not a set-and-forget kind of thing. It is an ongoing project. You must continuously optimize…
B2B case studies, like a lot of other marketing materials, are all about storytelling. And when you do them right, they help you take your audience through a success story that resonates with them. In essence, your case studies should be relatable, combining evidence and social proof while showcasing why your services are a good…
In the B2B world, many companies are building up their blogs and promotional materials but don’t have a well-defined SaaS content strategy. And without a good structure, the whole thing can be a hit or miss. To serve your readers in the best way possible, you will need to define your audience, the stage in…
Many companies will state that the customer journey is an important part of their business. And that customer retention is one of their goals. However, not every company has a clear layout to help them keep track of metrics. And they end up with results they don’t know how to control or improve. This can…