Most businesses struggle to decide which route to go: demand generation or lead generation. But I think they are starting with the wrong question. A better focus point would be ‘How can my businesses drive demand AND capture the leads’? If you attract people to your business without having the ability to convert them into…
Building a micro SaaS business can sound easy because of its scale. But it is still a business and you must treat it as one. Don’t just assume that because it is not a huge project it will be an easy way of making money. You still need to put in the work, do your…
Most entrepreneurs are thinking of how they can create the next big thing instead of creating a micro SaaS and scaling it. But creating a large-scale product that attracts a diverse user base is a very ambitious goal. And more often than not, they end up with no idea and could give up before even…
Value-based bidding has changed the way advertisers are acquiring traffic. You don’t necessarily need to overly focus on the cost per click (CPC) or cost per acquisition (CPA). While they are still important and can point you in the right direction, you have less control over them with automated bidding. When you focus on getting…
Google’s bidding algorithm has developed and increased in complexity over the years. In the early 2000s, Google AdWords was powered by a ‘simple’ rule-based algorithm. Nowadays, it is powered by machine learning and can take into account hundreds (if not thousands) of data points. People from all over the world use search engines to find…
Sometimes it might feel like your marketing campaigns are firing on all cylinders, but sales still aren’t hitting the mark. This disconnect often happens because traditional metrics like ROAS might not capture the full picture. That’s where the Marketing Efficiency Ratio (MER) comes in. MER goes beyond individual ad platform performance and provides an overview of…
If you struggle with writing good ad copy that attracts clicks, don’t worry. You’re not alone. Many marketers overlook this aspect of managing a Google Ads account. Why? Because it seems easy. And because there are hundreds of other things to think about that seem more impactful. But grabbing your audience’s attention in today’s fast-paced…
YouTube ads are a great way to increase your traffic and brand awareness, but they can be tricky to get right. That is because you have to take into account many more variables than you have with other types of Google ad formats. You must figure out what makes a good video ad for your…
After you are done with the basic feed optimization and you have all the product attributes sorted out, you can move to the next level. This requires you to look outside of the product feed, and look at the bigger picture. When you do this, you will find improvement points for your ecommerce business which…