Are rising cost-per-clicks (CPCs) pressuring you? Do your competitors appear to own the search engine results page (SERP), making you question what they do differently? If your paid search campaigns seem to be going nowhere fast, don’t look to a bigger budget for a solution. Look for better insights instead. Is the climbing cost per…
Imagine a thriving SaaS business that has reached local market dominance, only to see its growth engine plateau. This is the time when the company should look into SaaS market expansion. This involves extending your service beyond the current boundaries to reach new customers and diversify your revenue streams. By entering new markets, SaaS companies…
SaaS companies rely on predictable revenues and scalable operations, but they need to have a firm grasp of what sorts of financial metrics — particularly gross margin — they should be reporting to stay on the right side of the long-term success equation. By looking at gross margin and, ideally, tracking it over time, we…
The SaaS industry is moving extremely fast and there are always new challenges and opportunities. And SaaS KPIs are your best friends when it comes to keeping you on the right track. Understanding your company’s health goes beyond your gut feeling. It’s about knowing when to pivot and when to move forward with your original…
Scaling a SaaS business is a fine balancing act between growth and profitability. And the CAC payback period is one of the metrics that will tell you if there are any problems with the growth strategy. Many companies invest heavily in acquiring new customers but have a hard time making their income streams profitable. The…
Google custom labels can be a powerful way to improve your Shopping campaigns’ performance. In my view, there are two key functions to custom labels: analyzing the performance of product segments and using them to segment the products into different campaigns. Custom labels are nothing new. Google introduced them a long time ago, but I…
Product data feed optimization is a crucial step to stay competitive, especially in a crowded market. Once you have all the basics covered, it’s time to explore the opportunities to refine your approach to boost sales and increase customer satisfaction. So, let’s look at some advanced feed optimization tips that will help you think more…
When it comes to PPC advertising for ecommerce businesses, advertising is one of the most powerful tools to get more traffic. And there are a lot of options out there. You have channels like Google, Meta, TikTok, Amazon, and other marketplaces, all with several types of ads. Without fully understanding the differences between them and…
Ecommerce conversion tracking can make or break your online shop. Because this is what allows you to examine and see how its website and marketing efforts are performing. Better yet, it gives you insights into where you can improve the customer journey so that more visitors become paying customers. So let’s talk about its importance,…