Customer onboarding sits at the heart of the bowtie model. Once you have gotten the website visitors to sign up for your service, it is time to help them start using the tool and benefit from all the impact it delivers. A good onboarding does not only have immediate benefits for your business, but it…
Every business must learn the critical skill of dealing with unhappy customers. These scenarios can be high-stress but also high-reward. When customers express discontent, they are offering a form of feedback that, when handled correctly, can lead to loyalty and help pinpoint what can be improved in your service or product. Resolving conflict is not…
At some point in time, your business will grow enough to require specialized marketing help. And you might want to outsource some of the activities and hire a marketing agency. Of course, deciding to work with an agency can feel like a big, often risky, decision. But the right partner can bring you expertise in…
For e-commerce companies, Black Friday is one enormous opportunity. Consumers are primed to spend, and the sales game is all about using the right kinds of tools and tactics to make them spend the money with you. E-commerce companies can boost their sales, gain new customers, and enhance their brand loyalty. But they have to…
For the past few years, the term ‘T-shaped marketer’ has been popularized and many marketers nowadays strive to become one. This is an awesome thing because the world needs more of them and it is a good way of future-proofing your career. T-shaped marketers are the ideal growth hackers due to their unique combination of…
Google Ads auction insights offer a sneak peek into your ads’ competitiveness relative to your competitors. If you can read these metrics, you can gain a deeper understanding of your ads’ performance, identify areas for improvement, and make data-driven decisions to optimize your campaigns. In this article, I will do my best to point out…
With the rise of multichannel and omnichannel strategies, ecommerce chatbots have grown in popularity. And this was needed as the complexity of these strategies can strain the customer support reps. However, when looking to use a chatbot for your ecommerce business, there are multiple factors to consider. So, let’s take a look at the good,…
Selling on marketplaces has become a new standard for many businesses. And it makes sense. In the past decade, ecommerce sales worldwide have seen a steady increase of about 15% YoY and are projected to hit $8 trillion by 2027. Obviously, the socioeconomic issues we have seen in the early 2020s played a major factor…
SaaS growth hacking: even though it may be perceived as a buzzword, I can assure you that it is much more than that. Unfortunately, the term has been used so much in the marketing industry that it has lost its true meaning. Many LinkedIn posts from self-proclaimed thought leaders write about concepts such as scaling…