Lifecycle marketing is a marketing approach that focuses on building a relationship with your customers throughout their entire purchasing journey. It is a cyclical process that involves attracting potential customers, engaging with them, selling them the product or service you are offering, and making them reach the ‘wow moment’ so they become loyal customers. This…
Designing a killer SaaS landing page is as much an art as a science. Besides having to be aesthetically pleasing and balanced, it also must be informative and compelling enough to convert visitors into customers. However, a landing page is not a set-and-forget kind of thing. It is an ongoing project. You must continuously optimize…
B2B case studies, like a lot of other marketing materials, are all about storytelling. And when you do them right, they help you take your audience through a success story that resonates with them. In essence, your case studies should be relatable, combining evidence and social proof while showcasing why your services are a good…
In the B2B world, many companies are building up their blogs and promotional materials but don’t have a well-defined SaaS content strategy. And without a good structure, the whole thing can be a hit or miss. To serve your readers in the best way possible, you will need to define your audience, the stage in…
Many companies will state that the customer journey is an important part of their business. And that customer retention is one of their goals. However, not every company has a clear layout to help them keep track of metrics. And they end up with results they don’t know how to control or improve. This can…
As a SaaS marketer, you already know how challenging it might be to find the sweet spot of pay-per-click (PPC) advertising. However, the SaaS PPC landscape is also filled with opportunities. You just need to spot them. Because of the industry’s competitiveness, if you don’t have a good plan, every day will feel like a…
If you run an ecommerce business, you already know that scaling it can be rough and sometimes it feels almost impossible. However, there are some things you can do to make it easier for yourself and improve your ecommerce business’ profitability. You can think of growing an ecommerce business as a combination of two factors:…
When it comes to ecommerce conversion rates, there’s a big difference between product pages and landing pages. But the problem is not everyone knows the distinction between them. And this is why most ecommerce business owners are sending their traffic to their product pages. And this makes sense, right? Well…yes and no. It does make…
Struggling with B2B demand generation? You’re not alone. It’s a common challenge for businesses – it can be expensive, measuring results is tricky, and doing it well requires significant effort. But here’s the truth: effective demand generation is essential for scaling any B2B business. If your target audience doesn’t know you exist, they can’t possibly…