When it comes to PPC advertising for ecommerce businesses, advertising is one of the most powerful tools to get more traffic. And there are a lot of options out there. You have channels like Google, Meta, TikTok, Amazon, and other marketplaces, all with several types of ads. Without fully understanding the differences between them and…
Ecommerce conversion tracking can make or break your online shop. Because this is what allows you to examine and see how its website and marketing efforts are performing. Better yet, it gives you insights into where you can improve the customer journey so that more visitors become paying customers. So let’s talk about its importance,…
Gamification is the application of game mechanics to non-game contexts. And besides being used more and more in ecommerce, it is also used in other industries. Gamification in B2B changes how companies interact with their clients and stakeholders. Historically, in the B2B market, companies had the tendency to communicate in a stiff manner, full of…
In the Business-to-business (B2B) industry, especially in SaaS, customer loyalty is an important factor when it comes to growth. Nurturing B2B loyalty leads to longer customer lifetime, more revenue, and increased profits. Unlike consumer-focused loyalty programs, B2B loyalty is built on strengthening relationships and fostering trust between businesses. This means that you need to provide…
Digital Customer Success is the natural next step for companies that already have Customer Success teams. And while you’re already familiar with the concept of customer success, it is more than a buzzword; it’s a vital part of any SaaS business’ sustainable growth. Companies that prioritize customer retention over acquisition are 60% more profitable. Though…
In today’s business landscape, it is crucial to have a clearly defined go-to-market (GTM) strategy if you want to bring your product or service to market successfully. Whether you are a startup launching your first offering or a company that has been around for years looking to penetrate new markets, your GTM strategy directs how…
Nowadays, the competition in the ecommerce industry is brutal. And every business owner is looking into ways of increasing customer engagement and ramping up their sales. Naturally, gamification in ecommerce has become more and more popular in the past few years. And this works because it leverages our desire to play or compete while bringing…
The product details page (PDP) sits at the center of the online shopping experience. Customers reach this page at the end of their shopping journey, and it often plays a crucial role in getting them to buy something. The PDP is usually the last, best chance to convince shoppers to purchase an item and avoid…
Brand bidding has become a standard in the Paid Search world. And every marketer either working in an agency or in-house will advocate for having a Google Ads campaign targeting brand name keywords. Unfortunately, these are often overlooked, and underoptimized by many (sometimes I am also guilty of this) because it is easy to see…