The SaaS industry is moving extremely fast and there are always new challenges and opportunities. And SaaS KPIs are your best friends when it comes to keeping you on the right track. Understanding your company’s health goes beyond your gut feeling. It’s about knowing when to pivot and when to move forward with your original…
Scaling a SaaS business is a fine balancing act between growth and profitability. And the CAC payback period is one of the metrics that will tell you if there are any problems with the growth strategy. Many companies invest heavily in acquiring new customers but have a hard time making their income streams profitable. The…
Google custom labels can be a powerful way to improve your Shopping campaigns’ performance. In my view, there are two key functions to custom labels: analyzing the performance of product segments and using them to segment the products into different campaigns. Custom labels are nothing new. Google introduced them a long time ago, but I…
Product data feed optimization is a crucial step to stay competitive, especially in a crowded market. Once you have all the basics covered, it’s time to explore the opportunities to refine your approach to boost sales and increase customer satisfaction. So, let’s look at some advanced feed optimization tips that will help you think more…
When it comes to PPC advertising for ecommerce businesses, advertising is one of the most powerful tools to get more traffic. And there are a lot of options out there. You have channels like Google, Meta, TikTok, Amazon, and other marketplaces, all with several types of ads. Without fully understanding the differences between them and…
Ecommerce conversion tracking can make or break your online shop. Because this is what allows you to examine and see how its website and marketing efforts are performing. Better yet, it gives you insights into where you can improve the customer journey so that more visitors become paying customers. So let’s talk about its importance,…
Gamification is the application of game mechanics to non-game contexts. And besides being used more and more in ecommerce, it is also used in other industries. Gamification in B2B changes how companies interact with their clients and stakeholders. Historically, in the B2B market, companies had the tendency to communicate in a stiff manner, full of…
In the Business-to-business (B2B) industry, especially in SaaS, customer loyalty is an important factor when it comes to growth. Nurturing B2B loyalty leads to longer customer lifetime, more revenue, and increased profits. Unlike consumer-focused loyalty programs, B2B loyalty is built on strengthening relationships and fostering trust between businesses. This means that you need to provide…
Digital Customer Success is the natural next step for companies that already have Customer Success teams. And while you’re already familiar with the concept of customer success, it is more than a buzzword; it’s a vital part of any SaaS business’ sustainable growth. Companies that prioritize customer retention over acquisition are 60% more profitable. Though…