Many companies will state that the customer journey is an important part of their business. And that customer retention is one of their goals. However, not every company has a clear layout to help them keep track of metrics. And they end up with results they don’t know how to control or improve. This can…
Community-led growth can be a key driver for sustainable growth for SaaS companies. This approach capitalizes on your user base’s conversations allowing you to use it as free marketing. When done right, you will end up with extremely loyal users advocating for your product or service making it easier to attract new business. And this…
Introduction Marketing teams today face a real problem: customers interact with brands across 10 and more channels, but most companies still run separate campaigns for each one. Research from Harvard Business Review found that 73% of shoppers use multiple channels during their buying journey, yet only a few organizations connect experiences across all their channels….
Are rising cost-per-clicks (CPCs) pressuring you? Do your competitors appear to own the search engine results page (SERP), making you question what they do differently? If your paid search campaigns seem to be going nowhere fast, don’t look to a bigger budget for a solution. Look for better insights instead. Is the climbing cost per…
Imagine a thriving SaaS business that has reached local market dominance, only to see its growth engine plateau. This is the time when the company should look into SaaS market expansion. This involves extending your service beyond the current boundaries to reach new customers and diversify your revenue streams. By entering new markets, SaaS companies…
SaaS companies rely on predictable revenues and scalable operations, but they need to have a firm grasp of what sorts of financial metrics — particularly gross margin — they should be reporting to stay on the right side of the long-term success equation. By looking at gross margin and, ideally, tracking it over time, we…
The SaaS industry is moving extremely fast and there are always new challenges and opportunities. And SaaS KPIs are your best friends when it comes to keeping you on the right track. Understanding your company’s health goes beyond your gut feeling. It’s about knowing when to pivot and when to move forward with your original…
Scaling a SaaS business is a fine balancing act between growth and profitability. And the CAC payback period is one of the metrics that will tell you if there are any problems with the growth strategy. Many companies invest heavily in acquiring new customers but have a hard time making their income streams profitable. The…
Google custom labels can be a powerful way to improve your Shopping campaigns’ performance. In my view, there are two key functions to custom labels: analyzing the performance of product segments and using them to segment the products into different campaigns. Custom labels are nothing new. Google introduced them a long time ago, but I…