In 2024, Google rolled out one of the most transformative updates to its search experience since its inception: AI Overviews. As part of Google’s broader Search Generative Experience (SGE) initiative, AI Overviews mark a significant shift toward a more intelligent, conversational, and generative search experience. Instead of a list of blue links, users now see…
If you’re running Google Shopping ads and haven’t heard of CSS, you’re probably leaving money on the table. Don’t worry, though. Most advertisers don’t know about this either. But once you understand what CSS is and how it works, you’ll most likely want to use one.. So What Exactly is CSS? CSS stands for Comparison…
The search landscape is radically changing, and traditional SEO tactics are quickly becoming outdated. With the increased popularity of Large Language Models (LLMs) like ChatGPT, Claude, and Gemini, we’re seeing a change in how people find information online. There is a lot of buzz around optimizing for these AI Agents and AI systems, but most…
Marketing AI agents have transformed from far-fetched sci-fi to everyday business reality. In 2025, these AI systems don’t just support marketing—they drive it. Yet despite their growing presence, most marketers don’t fully understand how these digital partners actually work. Think about it: every day, marketing teams leave critical customer interactions in the hands of AI…
B2B case studies, like a lot of other marketing materials, are all about storytelling. And when they’re done right, they can take your audience through a success story that resonates with them. In essence, your case studies should be relatable, combining evidence and social proof while showcasing why your services are a good fit for…
Running an online store is hard. Your products? They’re lost in a sea of competitors. Shoppers only see them when your product data appears correctly on Google Shopping, Amazon, or Facebook—channels that demand specific formats and frequent updates. Here’s what most store owners don’t realize: behind every successful ecommerce operation is a robust system for…
Many companies will state that the customer journey is an important part of their business. And that customer retention is one of their goals. However, not every company has a clear layout to help them keep track of metrics. And they end up with results they don’t know how to control or improve. This can…
Community-led growth can be a key driver for sustainable growth for SaaS companies. This approach capitalizes on your user base’s conversations allowing you to use it as free marketing. When done right, you will end up with extremely loyal users advocating for your product or service making it easier to attract new business. And this…
Introduction Marketing teams today face a real problem: customers interact with brands across 10 and more channels, but most companies still run separate campaigns for each one. Research from Harvard Business Review found that 73% of shoppers use multiple channels during their buying journey, yet only a few organizations connect experiences across all their channels….