The correct SaaS pricing model is an important decision for a software-as-a-service company. It plays a major role in how well the company can bring in customers and how much revenue it can make as the company grows. And yet, despite the SaaS business model’s popularity growth, there isn’t a playbook for choosing an effective…
Multichannel retailing is a strategic way to sell goods and services which covers a variety of channels – digital and physical. This approach allows any business to tap into a sizeable and broader audience. Because people’s online and offline behavior is constantly changing, you need to adapt the way you are selling your products, as…
As companies move into international markets, they have the chance to reach vast, diverse customer bases. Still, content marketing becomes a more complicated prospect when your addressable market speaks multiple languages. So there must be a shift towards multilingual content marketing. Besides translating the message of your existing content, you also need to reinvision it…
Customer retention is the key to profitably expanding your business. And this is particularly true for subscription-based models where the steady stream of income depends on maintaining good customer relationships. In SaaS, any lost customer means more than a drop in income. It also means losing the opportunity to collect more usage data and further…
Churn in the software as a service (SaaS) context refers to the percentage of customers who will cancel their subscription and stop using your tool. A high churn rate can devastate revenue, customer lifetime value (CLV), and business growth. Churn is very much like a leaky bucket; no matter how hard you work to fill…
Customer onboarding sits at the heart of the bowtie model. Once you have gotten the website visitors to sign up for your service, it is time to help them start using the tool and benefit from all the impact it delivers. A good onboarding does not only have immediate benefits for your business, but it…
Every business must learn the critical skill of dealing with unhappy customers. These scenarios can be high-stress but also high-reward. When customers express discontent, they are offering a form of feedback that, when handled correctly, can lead to loyalty and help pinpoint what can be improved in your service or product. Resolving conflict is not…
At some point in time, your business will grow enough to require specialized marketing help. And you might want to outsource some of the activities and hire a marketing agency. Of course, deciding to work with an agency can feel like a big, often risky, decision. But the right partner can bring you expertise in…
For e-commerce companies, Black Friday is one enormous opportunity. Consumers are primed to spend, and the sales game is all about using the right kinds of tools and tactics to make them spend the money with you. E-commerce companies can boost their sales, gain new customers, and enhance their brand loyalty. But they have to…