In today’s business landscape, it is crucial to have a clearly defined go-to-market (GTM) strategy if you want to bring your product or service to market successfully. Whether you are a startup launching your first offering or a company that has been around for years looking to penetrate new markets, your GTM strategy directs how…
Nowadays, the competition in the ecommerce industry is brutal. And every business owner is looking into ways of increasing customer engagement and ramping up their sales. Naturally, gamification in ecommerce has become more and more popular in the past few years. And this works because it leverages our desire to play or compete while bringing…
The product details page (PDP) sits at the center of the online shopping experience. Customers reach this page at the end of their shopping journey, and it often plays a crucial role in getting them to buy something. The PDP is usually the last, best chance to convince shoppers to purchase an item and avoid…
Brand bidding has become a standard in the Paid Search world. And every marketer either working in an agency or in-house will advocate for having a Google Ads campaign targeting brand name keywords. Unfortunately, these are often overlooked, and underoptimized by many (sometimes I am also guilty of this) because it is easy to see…
The correct SaaS pricing model is an important decision for a software-as-a-service company. It plays a major role in how well the company can bring in customers and how much revenue it can make as the company grows. And yet, despite the SaaS business model’s popularity growth, there isn’t a playbook for choosing an effective…
Multichannel retailing is a strategic way to sell goods and services which covers a variety of channels – digital and physical. This approach allows any business to tap into a sizeable and broader audience. Because people’s online and offline behavior is constantly changing, you need to adapt the way you are selling your products, as…
As companies move into international markets, they have the chance to reach vast, diverse customer bases. Still, content marketing becomes a more complicated prospect when your addressable market speaks multiple languages. So there must be a shift towards multilingual content marketing. Besides translating the message of your existing content, you also need to reinvision it…
Customer retention is the key to profitably expanding your business. And this is particularly true for subscription-based models where the steady stream of income depends on maintaining good customer relationships. In SaaS, any lost customer means more than a drop in income. It also means losing the opportunity to collect more usage data and further…
Churn in the software as a service (SaaS) context refers to the percentage of customers who will cancel their subscription and stop using your tool. A high churn rate can devastate revenue, customer lifetime value (CLV), and business growth. Churn is very much like a leaky bucket; no matter how hard you work to fill…