Gamification in B2B: A Powerful Tool to Boost Engagement and Drive Results
Gamification is the application of game mechanics to non-game contexts. And besides being used more and more in ecommerce, it is also used in other industries. Gamification in B2B changes how companies interact with their clients and stakeholders. Historically, in the B2B market, companies had the tendency to communicate in a stiff manner, full of…