B2B loyalty: Grow Your Business Through Long Term Relationships
In the Business-to-business (B2B) industry, especially in SaaS, customer loyalty is an important factor when it comes to growth. Nurturing B2B loyalty leads to longer customer lifetime, more revenue, and increased profits. Unlike consumer-focused loyalty programs, B2B loyalty is built on strengthening relationships and fostering trust between businesses. This means that you need to provide…